Almost everybody knows someone directly or indirectly who has a blog.  Maybe you even have one yourself.  Once upon a time (which isn’t very ‘long ago’ in Internet time!) blogging was kind of a cool thing to do and a nice addition to have for your website.  Today, after some strategic updates and efforts to weed out irrelevant content on the web, blogs are more of a necessity than anything else.

Of course, like with most things in life there’s more to it than just having a blog on your website. There are tips and techniques to make your blog successful and worth the effort, and one of them is to update it regularly.

I know…for some people ‘regularly’ might mean twice a day, while others will be thinking twice a month.  Let’s say once or twice a week is ‘regularly’ in the blog universe.  If you have a blog or you’re starting a blog, here’s why regular updates are so important:

You Are the Expert

Updating your blog regularly positions you as an expert in your field.  People out there searching for information and search engines like Google are looking for experts on specific topics.  The human readers will trust a business, website, organization or person who is positioned as an expert and search engines will give you higher rankings, so more people will be able to find you in the first place.

Builds a Following

When you are first starting a blog, you will naturally have no followers, but regular updates will help you gain traction and a following of readers.  Once the word gets out there that your site is the location for useful and interesting information on composting, sail boats or wherever your expertise lies, readers will show up regularly, looking for new content.

Improves Search Engine Rankings

As mentioned above, regular blog updates will improve search engine rankings, and ultimately more visitors will end up on your blog and website.  Regular posts with fresh and useful content in your area of expertise will gain the trust of search engines and they will reward you with a higher ranking.  Keep in mind that the main goal of a search engine like Google is to provide the most relevant content for searchers.  If you provide that content with regular blog updates, you will be right there at the top.

Fresh Content for Sharing

It’s no secret that social media sites like Twitter and Facebook help increase web traffic and help take information to a whole new level.  When you’re starting a blog, regular updates will provide fresh content for people to share on these social media platforms, and it will make them want to share.

There are countless reasons why starting a blog is a good idea…but if you need a little help with the writing or editing, give us a call today and we’ll help point you in the right direction.