Hooklines: Case Studies

Founders, firms and their teams seek out Hooklines for many reasons. They all get the same thing: words for the yes they want.

A new advisory needed a differentiator.

Executive summary
They couldn’t use traditional marketing, so all they had were their Hooklines. They went from zero to double-digit clients in less than a year.

Problem
The principals were company leaders and could not openly compete with other advisors. They needed a tight story to engage prospects who sought them out.

Result
Everyone on the team is singing the same song, and they all find it easier to tell the story their ideal prospects want to hear.

Hooklines in action
We used their Hooklines to write their first website.

““The Hooklines experience was everything I hoped it would be. I’m as confident as I’ve ever been with my messaging.”

A founder wanted a fresh voice.

Executive summary
They had the knowledge to share but couldn’t find their voice. With their Hooklines, they now produce engaging content on the regular.

Problem
The firm was bringing efficiency to a relatively analog area of the supply chain They needed to educate their audience.

Result
They have answers to the many iterations of what’s in it for me? They find it easier to keep readers interested. And their prospecting efforts have improved.

Hooklines in action
We used their Hooklines to help draft their first article.

“The Re:word team are the real pros. Hooklines was a truly enlightening experience.”

A mid-size business was expanding.

Executive summary
They were entering an unfamiliar market. Having Hooklines helped them open more opportunities with the customers they want.

Problem
The sales team wanted to activate direct-to-user channels, but their experience was in wholesale. They needed verbiage that resonated with a new audience.

Result
Hooklines repositioned them as a viable and unique option for direct users. And their sales team got comfortable selling to a new kind of customer.

Hooklines in action
We used their Hooklines to refresh their web copy.

“They are very adept and developing copy that connects deeply with the target.”

An agency was offering new services.

Executive summary
They were bringing big-city brand strategy to suburban businesses. Hooklines helped them attract the right clients.

Problem
The principals wanted clients who appreciate what goes into brand strategy. They needed a story to both intrigue ideal prospects and send the wrong clients away.

Result
Hooklines gave them instant credibility with the clients they wanted. And their story is exactly what a non-ideal client wouldn’t want.

Hooklines in action
We used their Hooklines to recast their narrative.