Hooklines for Hooklines
Your Hooklines will look like this.
The format never changes. It’s intentionally minimalist so lifting copy is easy, and because your story’s not much of one if it can’t stand alone. Also, the word We isn’t in our Hooklines. It won’t be in yours, either. Here’s why.
It’s a quick reference guide
All your people singing the same customer-focused song.
- Simplify and streamline storytelling for frontline staff and sales teams.
- Add it to your new employee welcome packages so they start ready.
It’s a source of inspiration
Multiple jumping off points for writing about your business.
- See how these Hooklines informed the Hooklines website.
- Spot ideas from these Hooklines in the supporting thought leadership content.
It’s an evergreen brief
Absolute clarity for anyone who needs it.
- Demonstrate what you want communicated and how you like it said.
- Get better work from vendors and partners in less time.
It’s a networking primer
A mobile version to quick-review before walking in.
- Feel confident telling the story prospects want to hear.
- Keep people nodding along with you.
Put everyone in your company on the same page.
More messaging that matters
If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.
INTERNAL+
SPOKEN WORD+
OTHER STUFF+