The Ultimate Copywriting/Copyediting Playlist
In 2001, researchers studied how background music affected the quality of people’s writing. The findings showed that “background music significantly disrupted writing fluency” — a fairly cut-and-dry case for writing in silence.
Unless you’re one of those people who finds silence louder than noise. Or you’re the kind of person who feeds off secondary sensory stimulation (creativity in one area is heightened by exposure to creativity in another). In fact, many non-professionals forced into copywriting or copyediting find secondary sensory stimulation to be helpful in tackling the task at hand and feeling good about the results.
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You slaved over a piece for days. You researched thoroughly. You wrote, rewrote, did some copy editing and rewrote some more. You made sure every thought, phrase and word was on point. And you feel great about it.
Let’s talk about what seems like the easiest thing in the world to do, but the hardest thing to do really well: give something a name.
