Copywriters Archives - Reword : Reword

Good Copy Starts with a Good Copy Deck Template

A copy deck is a Word document with the copy for a piece. Copy will usually stay in deck form until it’s approved by all stakeholders, then copied and past-ed into the design. Interestingly, the term...

2 Reasons to Avoid Keyword Stuffing in your SEO Copywriting

Keyword stuffing is when you overuse a target keyword. It’s among the more costly errors you can make in content marketing and search engine optimization for two reasons: readers don’t like it and...

Eight qualities of strong personal branding

Peter Montoya’s personal branding is on point. From the first few words on his website, you know what he’s all about. So you go to a piece he wrote on LinkedIn, and it’s in line. Then you want more,...

What you should know about becoming a copywriter

On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency. If they’re honest,...

What traits do you need to be a great copywriter?

We recently met the next crop of youngsters at the Humber College Portfolio Show, all hoping to be the next great copywriter. As we flipped through books to find the gems in the limestone, we got to thinking...

Active Voice and Passive Voice: Differences and Benefits of Each

Grammatically, the difference between the active voice and passive voice is the relationship between verb and subject. In the active voice, the subject is performing the action. In the passive voice, the...

Brain Stuffing

Copywriting is cool because it’s always different. In the past few weeks, we’ve: It’s been exhilarating and tiring and challenging and inspiring and encouraging. It was special to be part of such...

The copywriter’s unwritten responsibility

Copywriters have an unwritten responsibility to elevate the discourse because they’re in a great position to do it for these reasons: We have to tell the truth Truth is tough to find these days. What’s...

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Categories: Copywriters