FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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More messaging that matters
If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.
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