FEATURED
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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
PREVIOUS FEATURE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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Why High-Quality Copyediting is So In-Demand
The US Department of Labour statistics paint a less-than-rosy picture about the future of high-quality copyediting. They say the number of available jobs in the industry is going to shrink by over three percent between… READ MORE
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Effective writing: Getting what you want with your words
Unless you’ve successfully mastered mind control, effective writing is all you have to drive the behaviour you want. Whether they’re heard or read, they have to be convincing, true and interesting enough to maintain attention.… READ MORE
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Five Ways to Improve Tech Copywriting
Tech copywriting is a funny tightrope because you have two audiences with vastly different knowledge bases: the techies and the strategists. The techies want the specs. They want them quickly. And they don’t need explanations.… READ MORE
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Design Agencies Are Leaving Millions of Dollars On The Table
Designers at design agencies have a unique ability to stare at copy for days at a time and never know what it says. To them, it’s another graphic element, as it should be. But what… READ MORE
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Companies that care about customers use a copyeditor
Marcus Gee wrote a great piece in the Globe and Mail about dangling modifiers. This line jumped off the page for us: The smallest hint of confusion can give the reader “a breach in time… READ MORE
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You are what you post: A social media warning
Social media is the great equalizer of our time. It gives everyone the same opportunity to share their views, thoughts, wisdoms and gripes — and people take full advantage of that on a regular basis.… READ MORE
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Copywriting showcase: Toronto Pearson Airport
A few years ago, the Greater Toronto Airport Authority (they run Toronto Pearson) had a problem with noise complaints. They needed a copywriting team to give them messaging they could point people to and say… READ MORE
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Lyrics: Copywriting Set to Music
Like great copywriting, great lyrics will make you pay attention.Come mothers and fathers throughout the land,And don’t criticize what you can’t understand.Your sons and your daughters are beyond your command.Your old road is rapidly aging.Please… READ MORE
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Kawhi Leonard’s Shot — Heard Round The World
2.7 million Canadians watched Game 7 between the Toronto Raptors and Philadelphia 76ers, and all hopefully got to see the Kawhi Leonard shot. It was magic — one of the great sporting moments in our city, and… READ MORE
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The Writing Revolution: 2005 to ????
Social media has done quite a number on the English language. In less than two decades, centuries of writing rules, conventions and accepted norms, most of which we were taught to treat as carved in… READ MORE