The Copywriter’s Guide to Speaking

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This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

The Copywriter’s Guide to Speaking

Illustration: A copywriter feels this way all the time: Fear of not knowingA copywriter, has the benefit of crafting a messages to convey exactly what he or she wants to say in just the way they want to say it. They meticulously consider every word, punctuation mark and line break. They vet and re-vet every argument. And if they find ourselves off topic, they delete and refocus.

These are obviously important skills to have, and a big reason people hire a copywriter. But these talents don’t exactly translate into the off-the-cuff spoken-word world. In fact, they’re an incredible hinderance because a copywriter relies on that time to get it right.

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Write Anything Like a Senior Copywriter Would

A senior copywriterThis year marks our tenth year in business. Considering that two-thirds of all small businesses fail by year ten, that’s pretty good. Over the past decade, we’ve learned a lot about what people want from the  senior copywriter and senior editor they hire. One of the more common comments we’ve received is, “I want to learn to write the way you do.”

And, of course, they would want that; it’d be much more cost effective if they didn’t have to come to us for every single thing they had to communicate.

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