A Great Tagline. A Great Company.
A few years ago, we were bouncing around the idea of replacing “Choose Your Words Wisely.” In retrospect, it was a silly exercise because we have a great tagline. But one alternative we quite liked was “Well said. Well read.”
It was objectively good: catchy, well-balanced, thought-provoking. We knew it (or an iteration of it) would find a home somewhere.
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