The Power of A Value Prop

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The Power of A Value Prop

Most business owners can clearly describe what their company does. But how many can clearly describe what they do for their customers? These are two very different statements, and the latter is far more valuable than the former — and in marketing circles, that statement is called a “value prop,” which in plain English translates to “what’s in it for me?”

The purpose of a value prop.

Read the full article…

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