Two lessons from an effective brainstorm

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This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

Two lessons from an effective brainstorm

BrainstormingA few weeks ago, one of our agency clients brought us in for a brainstorm. It’s always a hoot to jump in on one of those, partly because it gets us out of the office and into a different environment (always a good thing), but mostly because of the energy in the room.

A great brainstorming session is invigorating. It’s amazing to see how far an idea can go — and how simple it can become — when it’s being pushed and prodded by different people with different perspectives. But it has to be pushed and prodded properly.

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You too can create a social media holiday

Dr. Evil making air quotes with the caption "Let's create a 'social media holiday.'"When marketing managers come to us for copywriting, we like to give them ideas that jump off the page instead of simply words that live on it. Creating a social media holiday would most definitely qualify. We can’t say we’ve managed to create one yet that stuck, but by-George we’re not going to stop trying because how cool would that be?

Why create a social media holiday?

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    And it's off!

    Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.