The Dinner Party Test

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RE:WORDED
This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

The Dinner Party Test

Dinner party from the 1940'sThink about the commitment someone is making when they choose to read something you give them. It’s substantial. The act of reading is the act of giving your time and attention to someone else’s ideas, and we’d argue that time and attention are the two most valuable pieces of yourself you can offer up, precisely because you can’t put a price on it.

What’s more, giving your time and attention means you’re not only receptive, but also willing to share if it’s compelling enough to do so. The concept of sharing information is the power behind social media, and it’s the precursor to achieving “cred” — the more people speak about you, the more people know you, what you do and why they should care.

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Proudly Canadian

Tomb of the Unknown SoldierWe took a road trip to Ottawa for the Editors Canada conference and got a chance to walk around the city. It was a gorgeous summer day — perfect for a stroll. And stroll we did: through ByWard Market, by the Parliament buildings and up to the Tomb of the Unknown Soldier. It was perfect.

It was also a reminder of how lucky we are to be Canadian. Good people are working for us in the government: people who believe in tolerance and equality. People with common sense and common decency. Canadians. This is the best country in the world because everyone is welcome. More importantly, everybody FEELS welcome.

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The experts weigh in

Dear Re:word,

I’ve been running an email campaign for a few months and traction is poor. When people open the email, they do what they’re supposed to do, but not enough people are opening. But my subject line “Get a free 72″ TV with purchase” is strong.

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Turmeric Curcumin

The best part of what we do is everything we get to learn about. This week, it was a naturally occurring extract that helps prevent inflammation in the body. For people with arthritis, Crohn’s and even Parkinson’s, a Turmeric Curcumin supplement offers a world of relief.

We also got to research a bunch of companies that produce Turmeric Curcumin supplements and learned a few more interesting things — most notably that Turmeric Curcumin has poor “bioavailability.” That means it’s absorbed by the body too quickly for it to have maximum effect. So they mix it with another extract to slow it down. Some manufacturers do it better than others.

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How Can We Help You?

If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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And it's off!

Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.