7 Business Writing Blunders that Will Make You Look Foolish

Business WritingSpeeches, documents, articles, blog posts, news releases, websites, even inter-office memos are all examples of business writing. They are also prime opportunities for you to make some common business writing mistakes.

When it comes down to it, words are a crucial communications tool. Certain business writing gaffes will create the perception that your company is inexperienced, unprofessional or even foolish!

Here are 7 blunders to avoid at all costs: (more…)

How Google Translate Can Make a Laughing Stock of Your Business

translation-google-translateMost business owners and operators who require language translation to keep their companies running have likely heard of Google Translate. For those who haven’t, it is a completely free translation service that Google provides that has the ability to translate single words, complete sentences and even web pages between any of the 64 languages the program currently supports.  (more…)

What Is Persuasive Copy?

persuasive-copyThe simple (and lazy) way to answer this question is to say persuasive copy is copy or content that is designed to persuade people to do things. And while that is completely true, the real meaning goes a lot deeper than a single sentence.

Persuasive copy is used every day online, in direct-mail packages, magazine and newspaper ads or even in a love letter from some fellow trying to win a young lady’s heart.  (more…)