We get asked for writing advice all the time; from clients, students and the occasional family member. And while each request requires a different approach, some pieces of writing advice are universal.
With all the bad and (closely second) mediocre writing out there, seeing real quality is refreshing for any level of word nerd out there. Assuming all the words are correctly arranged and grammatically
Advertising boils down to communication. And communication is all about getting the message heard. When we strip it down to its most basic form, all you really need are a few words to make that happen.
We’re all guilty of throwing a buzzword in here and there. And with their prevalence in everyday language nowadays, it’s hard not to use them. So what are they? Buzzwords are industry terms that sound
