Your Hooklines would look just like this because the format never changes: 10 elevator pitches, split up into five sections of two, three, one, three and one.
The output is intentionally minimalist because (a) your story’s not much of a story if it can’t stand alone, and (b) it’s easier to review the messaging or lift the verbiage without design elements getting in the way.

Go through hooklines.ca and you’ll see how the messaging tracks back to our Hooklines.
Read through some of the supporting thought leadership content and you’ll see concepts inspired by the ideas behind the words in our Hooklines.
When you get your Hooklines, you’ll see how much better you and everyone in your company becomes at writing and ideating for your business.
And when you get the mobile version of your Hooklines, you’ll see how easy it is to glance them over before walking into any room so you’re ready to tell the best version of your story when the opportunity presents.
