FEATURED
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
PREVIOUS FEATURE
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Why Your Company Needs a Unique Message
You can spend all your money to be on every prospective customer’s TV, radio, laptop, tablet or phone. But it will all be wasted money if you don’t have a unique message for your prospects. A Unique Message Gives People a Reason to Care And the best way to get them to care is to…… READ MORE
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Self-Editing Tips Every Writer Should Know
No matter what you are writing, editing must be part of the process if you hope to impress your audience. Professional editing, with human experts going over your work, is always the best approach, but… READ MORE
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Farther vs. Further…Is There Really a Difference?
When it comes to writing just about anything, a great deal of confusion, head shaking and fist pounding comes from the use of farther and further. It’s pretty interesting how the difference of one letter… READ MORE
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7 Business Writing Blunders that Will Make You Look Foolish
Speeches, documents, articles, blog posts, news releases, websites, even inter-office memos are all examples of business writing. They are also prime opportunities for you to make some common business writing mistakes. When it comes down… READ MORE
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Colon vs. Semi-Colon: Which One Do I Use and When?
We like to think of punctuation as a beat-indicators for readers. Periods, commas, colons, semi-colons, ellipses m-dashes — they all tell readers when to pause, for how long…and what the intonation should sound like before… READ MORE
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How Google Translate Can Make a Laughing Stock of Your Business
Most business owners and operators who require language translation to keep their companies running have likely heard of Google Translate. For those who haven’t, it is a completely free translation service that Google provides that… READ MORE
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What Is Persuasive Copy?
The simple (and lazy) way to answer this question is to say persuasive copy is copy or content that is designed to persuade people to do things. And while that is completely true, the real… READ MORE
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Substantive Editing Services for Business Documents
The days when a businessperson was not required to have writing skills because he or she was a businessman (and not a writer!) are gone for good. Word processors with inbuilt spelling and grammar checks,… READ MORE
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Hire an Essay Editor to Improve Your Arguments
Have you ever wondered how some very busy people can churn out great essays? Here’s a secret – they hire a seasoned essay editor to polish their writing. To produce a good essay, it’s not… READ MORE
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Doing Business in Canada? You Need a Quebecois French Translator for Your Web Copy
If you are a business that hopes to make a splash in the Canadian market, you are leaving money on the table if you don’t have French-language copy on your site. Canada has two official… READ MORE
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What Do All These Proofreading Symbols Mean?
If you have ever had a piece of writing proofread and then handed back to you, you may have seen a variety of different proofreading symbols throughout the text. If you didn’t see anything, then… READ MORE