FEATURED
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
PREVIOUS FEATURE
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Why Your Company Needs a Unique Message
You can spend all your money to be on every prospective customer’s TV, radio, laptop, tablet or phone. But it will all be wasted money if you don’t have a unique message for your prospects. A Unique Message Gives People a Reason to Care And the best way to get them to care is to…… READ MORE
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Active Voice and Passive Voice: Differences and Benefits of Each
Grammatically, the difference between the active voice and passive voice is the relationship between verb and subject. In the active voice, the subject is performing the action. In the passive voice, the action is happening… READ MORE
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The 5 Qualities of a Strong Creative Brief
Most brand managers and marketing managers we’ve worked with over the years have told us that the best part of their job is writing the creative brief. “Sending a creative brief to my agency and… READ MORE
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Hyphen vs. Dash — Getting Your Short Lines Straight
Those little horizontal lines cause more headaches than any other character. So we thought it might be easier to understand the “hyphen vs. dash” deal if it was broken down with examples of how to… READ MORE
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Brain Stuffing
Copywriting is cool because it’s always different. In the past few weeks, we’ve: It’s been exhilarating and tiring and challenging and inspiring and encouraging. It was special to be part of such important work. And… READ MORE
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Thinking Before You Write: A Guide to Effective Brainstorming
Great writing starts with a great idea. It’s true of novels and plays and movie scripts. It’s true of newspaper articles, opinion pieces and theses. And it’s definitely true of copywriting. But copywriting stands apart… READ MORE
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As you reintroduce your brand, copywriting should be your first investment
You made difficult decisions this year, but you made it through. The engines are rumbling again, and the race is on to re-establish brands in markets with short memories at the best of times. Restart… READ MORE
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How to Write a Value Prop: A Different Approach
Your value proposition is the one thing you offer your potential customers that your competitors can’t. It’s what generates the first bit of prospect interest and informs whether or not they want to find out… READ MORE
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Everyday writing tips: How to drop the hammer in an email
Imagine going your whole life without having to write a scathing email. Everyone would be doing exactly what they’re supposed to be doing. You’d be walking around satisfied with everything. And there’d be no reason… READ MORE
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The copywriter’s unwritten responsibility
Copywriters have an unwritten responsibility to elevate the discourse because they’re in a great position to do it for these reasons: We have to tell the truth Truth is tough to find these days. What’s… READ MORE