Looking for a copyeditor? This is what to look for.

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RE:WORDED
This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

Looking for a copyeditor? This is what to look for.

Meme: the strongest drive isn't sex or money. It's one person's need to change another's copyErnest Hemingway famously said that the first draft of anything is shit. And he was right. This is because your first pass is rife with personal biases: what you’d understand, find interesting or deem relevant. Even the way you present your argument is one-sided (even if it’s not), because it’s coming from one person: you.

Part of a copyeditor’s training is to see past those biases to what you’re trying to convey or elicit, and help you bring it out clearly.

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Clever copywriter or too clever by half?

Philosoraptor memeWe used the phrase “too clever by half” the other day in a presentation. It’s one of our favourites.

The wiktionary defines it as “shrewd but flawed by overthinking or excessive complexity, with a resulting tendency to be unreliable or unsuccessful.” It’s often what happens when a copywriter writes for themselves and not for the client.

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Hello, I’m Memorable: 4 Keys to Naming a Business or Product

Amazing company names and their logosLet’s talk about what seems like the easiest thing in the world to do, but the hardest thing to do really well: give something a name.

Have you listened to parents recount the way they came to their kids’ names? You’ll get the odd “we just knew we had to name her Gertrude” or “we both said Skye at the same time” or “my dad’s name was William so it was a no-brainer.”

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Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.