TRADE SHOW COPYWRITING
Cut Through the Noisiest Noise.
The price you paid to be at the trade show will feel worth it when your Re:word copywriter gives you messaging that sparks interest, elicits questions and helps you create more connections with ideal prospects and potential partners.
Your trade show copy will:
- Separate you from your direct competitors
- Clearly articulate what makes you different
- Draw passers-by to you and keep them there
- Resonate with everyone who takes your literature with them
- Protect your reputation by being mistake-free
Your trade show copy will tell your story quickly.
From the other side of the trade show floor or right up next to you, a guest will know in seconds what they can expect from you, why it’s unique and why they should take a few minutes to speak with you.
Your trade show copy will resonate with attendees.
Your Re:word copywriter will get a feel for who might be dropping by your booth and gear the copy for them. It will be appropriately simple or complex; full of heavy information or covering the broad strokes.
We’ll write copy for any materials you bring with you.
This includes any messaging you print on your booth’s walls or tables, and any loose materials you have available for attendees to pick up and take away for examination later in the day, week or month.
Your trade show copy will be an extension of your brand.
The messaging your attendees get will feel like they would if they walked into your office or store, or if they visited your website. It will be seamless, familiar, easy to digest and on point with what you’ve built up over the years you’ve been in business.
We can provide you with speaking notes and corresponding visual aids.
If you’re invited to present yourself on a stage at the trade show, your Re:word copywriter will get you ready to take full advantage of the opportunity with a speech and materials that will get attendees to stop and listen.
Re:word trade show copy is billed by the project.
You’ll have enough to worry about leading up to your trade show without having to watch the clock or word count as we prepare your messaging. That’s why we take that stress off your plate.
We take feedback like pros.
For what you’re paying to be at a trade show, your messaging better hit the mark. If you’re not feeling like it is, we’ll take it back and get it to bullseye.
Copyediting and proofreading for your trade show copy.
We’ll look at every piece of collateral you plan to bring with you to make sure it’s all accurate, spelled correctly and looking sharp. Because the last thing you want is erroneous materials floating around the room for everyone to mock. We’ll also make sure your materials adhere perfectly to your style guide, so the transition from booth to website is seamless. And if you have a specialized mobile app for the show, we’ll edit and proofread that as well at either the copy deck or final mock stage.
French translation for your trade show copy.
Trade shows are increasingly international affairs, so we’ll prepare you for any potential buyer that walks by your booth with tightly translated copy that attracts, informs, persuades and converts. Once your booth signage and swag copy is laid out in their respective designs, our editors and proofreaders will double and triple check it to make sure you show up making the best impression.