NAME AND TAGLINE COPYWRITING
Have a name that pops and a tagline that stops.
Your name is the first thing an ideal prospect will know about you. And if you don’t choose well, it might be the last. Follow up a killer name with an equally killer tagline and your ideal prospect will know exactly what you stand for. When they know that, choosing you becomes so much easier. A Re:word copywriter can name you and frame you.
Your name and tagline will be:
- Easy to remember
- On point with what you offer so there’s no confusion
- In line with what you want your brand to represent
- Unique in your industry so you’re not derivative or invisible
- Mistake-free so you make a clean first impression
Your name and tagline will stand out in a crowd.
Your ideal prospect will be immediately intrigued and aware of what they can expect from your brand promise, offering, messaging and vibe. Most importantly, they’ll remember it and want to know more about you.
Your name and tagline will both have longevity.
The timelessness of your name and tagline will be rooted in the truth about who you are, what you offer and why it has value, leaving no room for cutesy puns, silly phrasing or giant leaps that leave your ideal customer confused or, worse, disinterested.
We write names and taglines for companies, products and services.
This is especially helpful for companies with large, diverse offerings that appeal to different audiences. And while they may all be different, they’ll all feel like they live in the same family and have the same sensibilities.
Your name and tagline will both look great when they’re designed.
They’ll be short enough to work on the largest billboards, the smallest screens and everything in between. And if you have a particular design vocabulary, your name and tagline will work with that as well.
We take the time to get your name and tagline right.
Sure, it’s only a few words, but they’re the most important words you’ll have. So, we begin by getting to know your business. But more than that, we get to know you and your personality, because your name and tagline should be a reflection of both. Then we start generating options, checking them against what’s out there and, more importantly, what’s available as a url.
Re:word name and tagline copywriting is billed by the project.
As the old saying goes, it takes more time to write seven words than 700. That’s why we charge by the project.
We take feedback like pros.
It’s your name and frame, and you have to love it. If you’re not quite there, we’ll go back and generate some more. It’s an iterative process and we make space for that back and forth.
Copyediting and proofreading for your name and tagline.
If you decide to generate your own names and taglines, we’ll give you the objective feedback you need. You may think your tagline’s conveying the perfect sentiment when it’s not. You may think your name is the cleverest on the planet when it’s actually too clever by half. It happens all the time because most people get way too close to the names they come up with.
French translation for your name and tagline.
Names generally don’t need to be translated, but taglines do. And they generally can’t be literally translated or they’ll lose their edge. The Re:word French translation team will capture the essence and still keep it punchy.