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RE:WORDED
This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

Two lessons from an effective brainstorm

BrainstormingA few weeks ago, one of our agency clients brought us in for a brainstorm. It’s always a hoot to jump in on one of those, partly because it gets us out of the office and into a different environment (always a good thing), but mostly because of the energy in the room.

A great brainstorming session is invigorating. It’s amazing to see how far an idea can go — and how simple it can become — when it’s being pushed and prodded by different people with different perspectives. But it has to be pushed and prodded properly.

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You too can create a social media holiday

Dr. Evil making air quotes with the caption "Let's create a 'social media holiday.'"When marketing managers come to us for copywriting, we like to give them ideas that jump off the page instead of simply words that live on it. Creating a social media holiday would most definitely qualify. We can’t say we’ve managed to create one yet that stuck, but by-George we’re not going to stop trying because how cool would that be?

Why create a social media holiday?

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Write better emails: 4 little things that make a big difference.

better emailsThree years ago, Inc. Magazine (a publication we quite like) predicted the demise of email by 2020. It’s a well-written piece and the points made are salient and well-researched. But with respect to the piece’s writer — and to the magazine — it’s hogwash.

According to a 2017 Radicati Group study from January 2017, better than 3.7 billion people actively write emails today. And it’ll jump to 4.1 billion by 2021.

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Three questions to ask a translator before hiring them

translationIf you need a translator, you need a good one because language police dogs are always sniffing around looking for slip-ups. Offending the wrong person with a poor translation could lead to negative PR you don’t need or, or worse, a lawsuit you probably won’t win.

So as you source translators, what should you be looking for? Price is obviously a factor, but don’t make that your be-all and end-all. Because if you’re only interested in saving a few cents per word, you’ll wind up spending a lot more to redo a poor translation.

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4 Tips for Small Marketing Teams

Help t shirtThe small marketing teams we work with all have the same problem: time. It’s impossible to do it all, but in today’s world, you kinda have to: inbound, outbound, social, experiential, trade shows, content, blah b’blah b’blah. And every day, the list grows because every day there’s a new way to get the message out. Keeping up during the day is what’s keeping them up at night — mostly because they don’t leave the office.

So how does a marketing team of one or two stay ahead? By doing these four things:

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Good advice for parents buying children’s books

Children’s books are written and illustrated to be read over and over again. Some colleges have courses dedicated to teaching the best ways to drill letter and pattern recognition, phonics, syntax and basic communication through repetitive reading of the same book. And if you read a book enough times, you’ll see your little one start to memorize some of the pages and recite it with you. It’s so much fun when that happens.

But there comes a time in every book’s life when the thought of gouging your eyes out with lemon-doused oyster shells is far more preferable to reading it again. And to be clear, this has nothing to do with the quality of the book. We’re HUGE Nick Bland fans. We have every book about every bear he’s ever written about. But even those started to wear.

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A shout out to the WWE scriptwriters

We belong to the fortunate generation that got to experience the best eras of wrestling at exactly the right ages.

In the mid-eighties, we were pre-teens and no one was cooler than Hulk Hogan. No one was friendlier than Andre The Giant. And no one was more dastardly than Rowdy Roddy Piper. And the story lines were simple with easy-to-recognize good guys (faces) and bad guys (heels). That’s really all ten-year-olds need.

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Speechwriting tips from a speechwriting expert

We write our fair share of speeches, but Rick Kotick, Head of Competitive Intelligence, RBC Global Asset Management, writes more. He speaks at least twice a month to investment advisors and mutual fund wholesalers across the RBC network, MBA students at York University’s Schulich School of Business and members of the Junior Achievers of Central Ontario. And he’s a Toastmaster. He sat down to talk to us about his process, managing stage fright and how he overcomes what he thinks is the hardest part of speech writing.

Re:word (RW): Thanks for taking the time to chat with us.

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A word is worth an infinite number of pictures

What’s more powerful, a word or an image? It’s a hotly debated topic in creative circles and cases have been made for both. Here’s our case for words:

When you read a word, your mind pictures the subject. Take “horse,” for example. Are you picturing a white horse or a black horse or a brown horse? Is it a stallion? A mare? A Clydesdale pulling a Budweiser stagecoach? Is it a racehorse? And if so, is it a thoroughbred (jockey on top) or a standardbred (jockey in a chariot behind)? Or maybe you picture horse the basketball game or horse the slang for heroin?

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If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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    And it's off!

    Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.