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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
PREVIOUS FEATURE
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Why audio brand messaging is more trustworthy
A Dentsu Media study found that audio brand messaging is by far the most trusted — and it’s not even close. What is it about audio, and specifically about consuming information via audio platforms, that makes such a difference? Video saved the radio star Fifty-six percent of millennials and Gen Zs say that audio is an…… READ MORE
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Why Your Business Should Consider Professional Editing Services
If you own or manage a business, think of all the different types of written communication that go out into the world each day with your company name on them. This may include website copy,… READ MORE
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Proofreading Services for Presentations: 3 Important Benefits
Proofreading services should be the last step before you give a killer presentation. Having a way with people, an ability to speak in front of crowds and some fancy graphics with the latest technology can… READ MORE
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5 Things People Often Miss When Proofreading Their Own Work
It’s no secret that proofreading is one of the more important elements of writing. It’s like cleaning up after yourself when you’re done. You may have a killer concept, bold ideas and brave insights, but… READ MORE