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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
PREVIOUS FEATURE
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Why audio brand messaging is more trustworthy
A Dentsu Media study found that audio brand messaging is by far the most trusted — and it’s not even close. What is it about audio, and specifically about consuming information via audio platforms, that makes such a difference? Video saved the radio star Fifty-six percent of millennials and Gen Zs say that audio is an…… READ MORE
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2 Reasons to Avoid Keyword Stuffing in your SEO Copywriting
Keyword stuffing is when you overuse a target keyword. It’s among the more costly errors you can make in content marketing and search engine optimization for two reasons: readers don’t like it and Google’s search… READ MORE
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Good copywriting is everywhere.
Stumbling across good copywriting is such a treat. It really can make your day too, because you’re not expecting it. You lean into it. You’re emotionally affected by it — which doesn’t necessarily mean you’re… READ MORE
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Let’s teach our high school students to communicate better
High school students who can’t communicate their ideas thoughtfully and persuasively might as well not have ideas at all. This will be true across verbal and written modes of messaging, and in all facets of… READ MORE
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Eight qualities of strong personal branding
Peter Montoya’s personal branding is on point. From the first few words on his website, you know what he’s all about. So you go to a piece he wrote on LinkedIn, and it’s in line.… READ MORE
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What you should know about becoming a copywriter
On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency. If… READ MORE
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What traits do you need to be a great copywriter?
We recently met the next crop of youngsters at the Humber College Portfolio Show, all hoping to be the next great copywriter. As we flipped through books to find the gems in the limestone, we got… READ MORE
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How to Improve Your Email Open Rates without Spending Any Money
Hubspot’s latest research into email marketing puts the general B2X email open rates at 20.94 percent. This means you’re wasting your energy on at least 65 percent of your audience. That seems rather silly and… READ MORE
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The first best teacher I ever had
I don’t normally break character on our blog, but this warranted something from the heart: Ihor Pelech, my Grade 9 English teacher, passed away. I was deeply affected by this news because of how deeply… READ MORE
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Copywriting Techniques — Writing Inside Out vs. Outside In
Among the first lessons you’d learn in a copywriting techniques course is that consumers want to know what’s in it for them. This article looks at how to frame that “what.” Need vs. Want Ultimately,… READ MORE
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What is a Split Infinitive? And why is it forever associated with Star Trek?
“To boldly go where no one has gone before.” Powerful. Rhythmic. Iconic. And grammatically incorrect because of the split infinitive. If you ever choose to boldly go deep into the rules of grammar and ask,… READ MORE