Categories for Writing

3 keys to writing a better white paper.

A graphic that says white paper Writing a white paper? It should be educational, comprehensive and formal, right? We agree with the first two, but we’re vehemently against the third.

This isn’t to say that when you’re writing a white paper, you should be writing in slang or that the material shouldn’t be presented in a well-organized, easy-to-follow-fashion. But if you want someone to actually read your white paper, you should keep in mind that your reader is a person. And a person, no matter how conservative they are, doesn’t want to read something that puts them to sleep.

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6 elements of a winning pitch deck

As entrepreneurs, we’re big fans of Dragon’s Den, Shark Tank, The Pitch and every other showcased opportunity for dreamers to present their ideas to people with money. And while we get to see their spiels, we never get to see the pitch decks. And it’s too bad because without a good pitch deck, they’re not getting any money.

We think it would be interesting for all budding entrepreneurs to see how others articulate their thoughts. What works? What doesn’t?

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Language Legends

As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend their industries and whose words are quoted, remembered and revered.

Rick Jeanneret —The Bellow of Buffalo

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Write on

Even professional writers get stuck from time to time. It happens. And when it does, it’s positively terrifying.

Imagine, if you will, a terrible, horrible bully staring you in the face, mocking your every move. He blocks every path you can think of to get around him. And just when you think you have the way, he pulls you by the back of the shirt and drags you down.

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A request.

If you’re one of those people who correct people’s spelling on social media, we kindly ask you to stop doing that. It’s annoying. It serves absolutely no purpose other than to embarrass. And honestly, if you have nothing better to do than correct someone else’s spelling, then you need to question your life choices.

Now, this isn’t to say you can’t make fun of them behind their backs. If someone doesn’t know you’re/your/yore, they deserve a feature in your next BuzzFeed-style shaming compilation. The comment section on Fox News is particularly rich with this kind of stuff.

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Author review: Nick Bland

As of this writing, Re:word has three heirs apparent, all under the age of four. Naturally, we’re preparing them to take over as soon as possible so we can retire to the yacht. That means exposing them to fantastic writing and fantastic authors. Like Nick Bland, an Australian children’s writer whose work focuses on Bear and his friends Zebra, Lion, Moose, Flea, Boris the Buffalo and others.

What makes Nick’s writing so good is that it’s fun to read. And it’s not just the stories themselves. It’s the attention he pays to cadence: the beat of the words — and he doesn’t miss one.

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A most versatile two-letter word.

“Yo.”

It can be a greeting (Yo, guy!), an expression of excitement (Yo, that’s dope!), a shortening of “your” for effect (Yo mama), a request for a moment to formulate your thoughts (like these dudes do) and, of course, one half of the most frustrating toys ever invented. Seriously, do you know someone who can rock the cradle? We don’t.

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We Love This

We recognize that alcohol abuse is a disease. But this post isn’t about that. This post is about a fantastic play on words that had us giggling for at least a few minutes, and stirred up that jealousy that only writers feel when they see something awesome: I love it. But I hate myself for not coming up with it first.

The best part about this piece is that it’s a simple business card. There was no mass media buy, no huge social push and no celebrity endorsement. Just ten words put together to tell a pretty funny joke and introduce a service.

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Extra Effort

Dan went apple picking this week with his kid and twelve other kids. It quickly descended into little shits throwing apples at one another and tired parents trying to avoid black eyes. Good times.

And then something lovely happened. Here’s how he tells it.

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The Dream Client is a Dream No More

We’re not horn-tooters. For the most part, we sit in our little office pounding out words. We get happy when a client gives us the opportunity to make ourselves laugh. We get happier when someone comes back to the office with a shawarma platter from Alexandria’s. And we’re happiest when we’re busy as stink. We thrive on it.

But today we’re gonna toot our horn for a second. And we’re gonna get super jacked about ourselves. And then it’ll be over and it’ll be back to business.

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3 keys to writing a better white paper.

Categories for Writing

3 keys to writing a better white paper.

6 elements of a winning pitch deck

Language Legends

Write on

A request.

Author review: Nick Bland

A most versatile two-letter word.

We Love This

Extra Effort

The Dream Client is a Dream No More

How Can We Help You?

And it's off!