WHITE PAPERS
Have your white papers read.
Not many people look forward to reading a white paper. Even the name white paper. Yawn. Your Re:word copywriter will flip the script with concise, accurate, relatable, helpful and easy-to-read copy that leaves people knowing more. Your readers will never see it coming.
Your white paper will have:
- An outline so you know it will deliver what you want
- Simple articulations of the issue or problem
- Well-researched support for every claim or concept
- An engaging tone, while sticking to your voice
- Clear marked sections for the readers who prefer to skim
- No mistakes to maintain credibility
Your white paper will engage as it educates.
Sentence to sentence and paragraph to paragraph, your readers will be dialled in to what you’re teaching them. And when they’re done, they’ll have seen it as time well spent.
Your white paper will be memorable.
And your reader will feel like you made their professional lives better. When they put what you taught them into action, they’ll remember you fondly and seek out more opinions from you.
We’ll make your white paper feel like it came from you.
We start with an intake form to capture your opinions on the subject, how you came to them and why they’re worth knowing. Then we word them just right for your audience.
Your white paper will show off your helpful side.
Your audience will find value in what you teach them. They’ll be inclined to come to you for help again. And you’ll be ready for them with something new to learn.
We can create a series of white papers for you.
Producing short white papers is an effective way to keep a steady flow of content going. We can break down a bigger topic into pieces and have pieces ready to fill months of a content calendar.
Re:word white paper writing is billed by the project.
You’ll know the material better than we do, so you’ll be involved in the process. We charge by the project so you can dive in without having to watch the clock.
We take feedback like pros.
You have to feel good about what you’re putting out there. If it needs to be tighter, more robust or overhauled completely, we’ll get it done.
Copyediting and proofreading your white paper.
We’ll review your white paper as a recipient would: eager to learn but expecting something boring. We’ll nail the first part and flip the script on the second. And we’ll double check every sentence, graph and equation so mistakes don’t get in the way of the lesson.
French translation for your white paper.
We won’t do a direct translation. Instead, we’ll capture the white paper’s goal and message so readers feel what they should instead of feeling like their language is being disrespected.