The Dinner Party Test

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The Dinner Party Test

Dinner party from the 1940'sThink about the commitment someone is making when they choose to read something you give them. It’s substantial. The act of reading is the act of giving your time and attention to someone else’s ideas, and we’d argue that time and attention are the two most valuable pieces of yourself you can offer up, precisely because you can’t put a price on it.

What’s more, giving your time and attention means you’re not only receptive, but also willing to share if it’s compelling enough to do so. The concept of sharing information is the power behind social media, and it’s the precursor to achieving “cred” — the more people speak about you, the more people know you, what you do and why they should care.

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Proudly Canadian

Tomb of the Unknown SoldierWe took a road trip to Ottawa for the Editors Canada conference and got a chance to walk around the city. It was a gorgeous summer day — perfect for a stroll. And stroll we did: through ByWard Market, by the Parliament buildings and up to the Tomb of the Unknown Soldier. It was perfect.

It was also a reminder of how lucky we are to be Canadian. Good people are working for us in the government: people who believe in tolerance and equality. People with common sense and common decency. Canadians. This is the best country in the world because everyone is welcome. More importantly, everybody FEELS welcome.

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The experts weigh in

Screen Shot 2017 05 15 at 12.31.08 AMDear Re:word,

I’ve been running an email campaign for a few months and traction is poor. When people open the email, they do what they’re supposed to do, but not enough people are opening. But my subject line “Get a free 72″ TV with purchase” is strong.

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Turmeric Curcumin

The best part of what we do is everything we get to learn about. This week, it was a naturally occurring extract that helps prevent inflammation in the body. For people with arthritis, Crohn’s and even Parkinson’s, a Turmeric Curcumin supplement offers a world of relief.

We also got to research a bunch of companies that produce Turmeric Curcumin supplements and learned a few more interesting things — most notably that Turmeric Curcumin has poor “bioavailability.” That means it’s absorbed by the body too quickly for it to have maximum effect. So they mix it with another extract to slow it down. Some manufacturers do it better than others.

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“The first draft of anything is shit.”

Ernest Hemingway said that, and he was right. Of course he was right.

The first draft of anything is purely conceptual. It’s about sending what’s in your head through to your hands and onto the page. You shouldn’t expect brilliance. And if you think it’s brilliant, you should check yourself big time because it’s not. It’s raw, unformed and probably full of mistakes — as it should be.

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Caught wind…had to share

A few months back, a Canadian member of parliament found herself being scolded by one of her colleagues in the house for what was apparently a poor choice of words.

Whether you think the simile used was appropriate or not is up for debate, but how This Hour Has 22 Minute‘s Mark Kritch handled it isn’t. He’s brilliant, and so quick. Not to be outdone, MP Michelle Rempel matched him joke for joke.

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One driveway south of Milky Way

We got new office space earlier this year at Queen and Dufferin. That’s in the southwest corner of downtown Toronto, between up-and-coming Parkdale and formerly up-and-coming-but-now-booming Beaconsfield Village.

There really is an alleyway called Milky Way. Our building backs onto it. We’ve yet to find milk in it.

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Copywriter tales

On March 10th, 2017, the Page 7 Copywriting brand was folded into Re:word. For nine years, p7 was the copywriting agency of choice for some of the biggest brands and best agencies including Google, BBDO, HP, Bodog, The National Ballet of Canada and Madd Munchies Late Night Food Emporium.

But the name Page 7 was always meant to be a placeholder. Dan promised himself he’d change it when he had some downtime. It never came. Probably a good thing. But if he did change it, Re:word would’ve definitely been a contender. But then Gina would’ve had to take Dan to court and it would’ve been a whole thing.

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How Can We Help You?

If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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    And it's off!

    Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.