Good advice for parents buying children’s books

416-800-9257 • toll free: 1-855-800-9257info@reword.ca

Categories for Uncategorised

Good advice for parents buying children’s books

Children’s books are written and illustrated to be read over and over again. Some colleges have courses dedicated to teaching the best ways to drill letter and pattern recognition, phonics, syntax and basic communication through repetitive reading of the same book. And if you read a book enough times, you’ll see your little one start to memorize some of the pages and recite it with you. It’s so much fun when that happens.

But there comes a time in every book’s life when the thought of gouging your eyes out with lemon-doused oyster shells is far more preferable to reading it again. And to be clear, this has nothing to do with the quality of the book. We’re HUGE Nick Bland fans. We have every book about every bear he’s ever written about. But even those started to wear.

Read the full article…

A shout out to the WWE scriptwriters

We belong to the fortunate generation that got to experience the best eras of wrestling at exactly the right ages.

In the mid-eighties, we were pre-teens and no one was cooler than Hulk Hogan. No one was friendlier than Andre The Giant. And no one was more dastardly than Rowdy Roddy Piper. And the story lines were simple with easy-to-recognize good guys (faces) and bad guys (heels). That’s really all ten-year-olds need.

Read the full article…

Speechwriting tips from a speechwriting expert

We write our fair share of speeches, but Rick Kotick, Head of Competitive Intelligence, RBC Global Asset Management, writes more. He speaks at least twice a month to investment advisors and mutual fund wholesalers across the RBC network, MBA students at York University’s Schulich School of Business and members of the Junior Achievers of Central Ontario. And he’s a Toastmaster. He sat down to talk to us about his process, managing stage fright and how he overcomes what he thinks is the hardest part of speech writing.

Re:word (RW): Thanks for taking the time to chat with us.

Read the full article…

A word is worth an infinite number of pictures

What’s more powerful, a word or an image? It’s a hotly debated topic in creative circles and cases have been made for both. Here’s our case for words:

When you read a word, your mind pictures the subject. Take “horse,” for example. Are you picturing a white horse or a black horse or a brown horse? Is it a stallion? A mare? A Clydesdale pulling a Budweiser stagecoach? Is it a racehorse? And if so, is it a thoroughbred (jockey on top) or a standardbred (jockey in a chariot behind)? Or maybe you picture horse the basketball game or horse the slang for heroin?

Read the full article…

The Suzanne way

We get back to people promptly. We even allude to it as part of our email signature, which looks like this:

Re:word Communications
Choose your words wisely™
416-800-9257 • 1-855-800-9257
Visit the new yoursitebyfusion.com/reword2019. It’s a fun read.
If you don’t think this email is for you, please let us know. We hate to keep clients waiting.

It seems like a no -brainer, but yet we get so many people thanking us for a quick callback as if they’re not used to it. It strikes us as odd that more companies don’t follow the first rule of customer service:

Read the full article…

The best answer ever

We just started working with a client who has offices in Bogota and Athens. In our initial interview, for our own curiousity, we asked him why he chose those two cities. His response: “salsa and island-hopping.” It made us so happy.

Our dream’s a bit different. Eventually, we want to buy a boat and run the business from wherever we are. Right now, we’re toying with “Capital Sea” and “Write Full Rudder” as names. But we’re open to suggestions if you have any.

Read the full article…

The comeback

ClownBilly’s grandfather took him to the circus when he was eleven years old. When they got in under the big top, Billy’s eyes lit up. The sounds. The colours. The energy. He could hardly contain himself. But then his grandfather showed him the tickets. Front row! Heaven.

They sat. The lights went down. And out came the clowns. The crowd erupted, but no one cheered more than Billy. So much so that the head clown took notice. He walked over to Billy. The music went down. The spotlight flipped on and shone down on Billy. The clown pulled a fuzzy microphone from his over-sized coat, put it to his mouth and cleared his throat.

Read the full article…

“I concur. Message is authentic.”

If you smiled when you read the headline, then you’ve seen the most well-written action movie in the history of action movies: Crimson Tide. The movie takes place almost exclusively in the belly of a nuclear submarine where Captain Ramsay (Gene Hackman) and Lt. Commander Hunter (Denzel Washington) represent opposing sides of a debate with no clear right and wrong. To say anything else would spoil it, but here’s what we can tell you:

The script is rivetingDuring filming, director Tony Scott felt the script lacked intelligence and sophistication, given the level of talent he was working with. So they brought in a young writer to punch it up, a writer they heard had a gift for dialogue. That writer: Quentin Tarantino.

Read the full article…

The Dan Files

January 2003 was a really tough time for me.

The previous June, I was let go from my first ad agency job. “No problem, I thought. I’m talented. I’ll get another job in no time.

Read the full article…

How Can We Help You?

If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

Privacy PolicyTerms of Use








    And it's off!

    Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.