3 Headline Tips that Will Draw Your Reader In Like a Magnet

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3 Headline Tips that Will Draw Your Reader In Like a Magnet

headline-tipsOpinions may vary about precisely how long you have to make an impression on a potential reader once they have seen your headline, but most seem to agree it’s less than five seconds. Most also agree that if your headline doesn’t pique curiosity, stir some emotion or promise a benefit, the headline will be the only thing the reader sees.

However you choose to look at it, the headline is critical to whatever you are writing, and if you don’t create a good one, everything else you’ve written is just a bunch of letters.

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Why You Shouldn’t Rely on Automatic Grammar Checkers to Correct Your Writing

automatic-grammar-checkerIn an earlier post, we gave details on some of the problems associated with the Google Translate tool. Well, there’s another type of automated tool that often makes intelligent writers look foolish, and that is the automatic grammar checker. Grammar is crucial to every kind of writing, but relying on an automatic grammar checker to fix your mistakes is a recipe for disaster.

Here are a few reasons why:

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What are Expletive Constructions and Why Should I Avoid Them?

expletive constructionsWhether you write professionally, churn out the odd report as part of your job, or write papers and stories in school, structural and grammatical missteps are part of the process. One such misstep is known as expletive construction.

No, this doesn’t refer to stuffing profanities into your sentences, but it will take away from the energy, flow and overall quality of the writing. 

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Self-Editing Tips Every Writer Should Know

self-editingNo matter what you are writing, editing must be part of the process if you hope to impress your audience. Professional editing, with human experts going over your work, is always the best approach, but you can make a difference on your own. Here are some self-editing tips that will help you avoid basic mistakes and keep your writing on track.

Write First, Edit Later

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Farther vs. Further…Is There Really a Difference?

farther_furtherWhen it comes to writing just about anything, a great deal of confusion, head shaking and fist pounding comes from the use of farther and further. It’s pretty interesting how the difference of one letter results in so much stress, but it happens every day. Sometimes, writers will even re-arrange an entire sentence so the use of farther or further is no longer necessary.

Today, we will attempt to sort out the confusion for you. When are you supposed to use each one, and is there even a difference between the two? 

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How Google Translate Can Make a Laughing Stock of Your Business

translation-google-translateMost business owners and operators who require language translation to keep their companies running have likely heard of Google Translate. For those who haven’t, it is a completely free translation service that Google provides that has the ability to translate single words, complete sentences and even web pages between any of the 64 languages the program currently supports. 

Sounds great, doesn’t it? 

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What Is Persuasive Copy?

persuasive-copyThe simple (and lazy) way to answer this question is to say persuasive copy is copy or content that is designed to persuade people to do things. And while that is completely true, the real meaning goes a lot deeper than a single sentence.

Persuasive copy is used every day online, in direct-mail packages, magazine and newspaper ads or even in a love letter from some fellow trying to win a young lady’s heart. 

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Substantive Editing Services for Business Documents

Business DocumentsThe days when a businessperson was not required to have writing skills because he or she was a businessman (and not a writer!) are gone for good. Word processors with inbuilt spelling and grammar checks, online dictionaries, thesauri and other writing tools are not enough. These days, flawlessly conceived written and crafted business documents are considered to be a great advantage to the successful businessperson.

Today’s business documents need to adhere to a very high standard of professionalism. The Internet and other information technologies have raised the bar so high that even a small spelling or grammar mistake is considered unacceptable in today’s business environment. Whether it’s an e-mail, memo or business proposal, a badly written document damages your reputation and business credentials. It gives the wrong impression to your business associates and clients.

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Hire an Essay Editor to Improve Your Arguments

Essay editingHave you ever wondered how some very busy people can churn out great essays? Here’s a secret – they hire a seasoned essay editor to polish their writing. To produce a good essay, it’s not enough to have an idea and the ability to put that idea into writing; you need to have flawless spelling, perfect grammar and the knack for using the right words and phrases in the right places. In other words, you need to be a wordsmith. And then you have to be a critic of yourself so that you know where you are going wrong. As any budding writer knows, that’s a tough call indeed.

Essay editors themselves are typically great writers, but they are also extremely good at polishing other people’s writing. They can take an essay written by a student or an aspiring writer and help turn it into a highly readable piece of work. With a touch here and a touch there, they can make your words come alive and spring out of the screen (or paper) to connect with the reader. That is the essence of good essay writing.

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