2 Reasons to Avoid Keyword Stuffing in your SEO Copywriting

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What you should know about becoming a copywriter

On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency.

If they’re honest, it’ll sound like the most cutthroat, back-stabbing, ego-fuelled mess of a life one could imagine. And if the students are honest, they’re all itching to get out there.

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How to Improve Your Email Open Rates without Spending Any Money

Hubspot’s latest research into email marketing puts the general B2X email open rates at 20.94 percent. This means you’re wasting your energy on at least 65 percent of your audience. That seems rather silly and worth changing. Here’s how to raise your email open rates:

Be a solution

Demonstrate (a) that you understand your reader’s position and (b) that you can improve it. Whether they’re in a state of need or want will determine how you speak to them, which was the subject of our latest blog post. 

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The first best teacher I ever had

I don’t normally break character on our blog, but this warranted something from the heart: Ihor Pelech, my Grade 9 English teacher, passed away.

I was deeply affected by this news because of how deeply Mr. Pelech affected and impacted me.

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3 Keys to Having a Professional Bio that Instills Immediate Confidence

A professional bio is one of the most powerful marketing tools you have because you can pretty much guarantee that visitors to your site are going to read it.

According to Hubspot, other than the Home page, the most visited page on a website is the About page. All kinds of “experts” have postulated all kinds of reasons for this, and this is ours: visitors want to know the people behind the name. Then they want to look those people up on LinkedIn to see their history, who they know, who they’ve worked with and how they’ve added value to others.

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