2 Reasons to Avoid Keyword Stuffing in your SEO Copywriting
Keyword stuffing is when you overuse a target keyword. It’s among the more costly errors you can make in content marketing and search engine optimization for two reasons: readers don’t like it and Google’s search engine crawlers don’t abide it.
Let’s look at both.Read the full article…
Good copywriting is everywhere.
Stumbling across good copywriting is such a treat.
It really can make your day too, because you’re not expecting it. You lean into it. You’re emotionally affected by it — which doesn’t necessarily mean you’re “emotional” about it. Happy is a powerful emotion because you like the person making you feel good. And we buy from people we like.
Let’s teach our high school students to communicate better
High school students who can’t communicate their ideas thoughtfully and persuasively might as well not have ideas at all. This will be true across verbal and written modes of messaging, and in all facets of their lives.Read the full article…
What you should know about becoming a copywriter
On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency.
If they’re honest, it’ll sound like the most cutthroat, back-stabbing, ego-fuelled mess of a life one could imagine. And if the students are honest, they’re all itching to get out there.Read the full article…
How to Improve Your Email Open Rates without Spending Any Money
Hubspot’s latest research into email marketing puts the general B2X email open rates at 20.94 percent. This means you’re wasting your energy on at least 65 percent of your audience. That seems rather silly and worth changing. Here’s how to raise your email open rates:
Be a solution
Demonstrate (a) that you understand your reader’s position and (b) that you can improve it. Whether they’re in a state of need or want will determine how you speak to them, which was the subject of our latest blog post.
The first best teacher I ever had
I don’t normally break character on our blog, but this warranted something from the heart: Ihor Pelech, my Grade 9 English teacher, passed away.
I was deeply affected by this news because of how deeply Mr. Pelech affected and impacted me.Read the full article…
Copywriting Techniques — Writing Inside Out vs. Outside In
Among the first lessons you’d learn in a copywriting techniques course is that consumers want to know what’s in it for them.
This article looks at how to frame that “what.”Read the full article…
What is a Split Infinitive? And why is it forever associated with Star Trek?
“To boldly go where no one has gone before.” Powerful. Rhythmic. Iconic. And grammatically incorrect because of the split infinitive. If you ever choose to boldly go deep into the rules of grammar and ask, “What is a split infinitive?” the Star Trek reference will probably come up.
But before the split…Read the full article…
3 Keys to Having a Professional Bio that Instills Immediate Confidence
A professional bio is one of the most powerful marketing tools you have because you can pretty much guarantee that visitors to your site are going to read it.
According to Hubspot, other than the Home page, the most visited page on a website is the About page. All kinds of “experts” have postulated all kinds of reasons for this, and this is ours: visitors want to know the people behind the name. Then they want to look those people up on LinkedIn to see their history, who they know, who they’ve worked with and how they’ve added value to others.Read the full article…
Hyphen vs. Dash — Getting Your Short Lines Straight
Those little horizontal lines cause more headaches than any other character. So we thought it might be easier to understand the “hyphen vs. dash” deal if it was broken down with examples of how to use them.
* Full disclosure: We verified our information with the Cambridge Dictionary and the Chicago Manual of Style.
Its main purpose is to combine two words into one concept.Read the full article…