Our approach to product packaging copy
We start by getting to know everything about your brand and your product. From there, we look at the label design you already have and work to fit the most compelling message within those parameters. If you don’t have a package design yet, we can provide you with copy first, then work with your design team to help give it the best layout possible.
And our work doesn’t stop at the front of your package. We’ll do the back as well, including nutritional information, instructional copy and whatever else your consumer will want to know before tossing your product in their cart.
Product packaging copyediting and proofreading
Many of our clients produce multiple products and multiple SKUs within those product lines (think Coke, Diet Coke, Coke Zero, etc.). We’ll go through each one to ensure the information is accurate, the conventions are being followed and the copy looks right in the design. Once everything looks good, we’ll give each label a final proofread and bless it for printing.
French translation for product packaging
If you require a French version of your product packaging, we can deliver it. And because French is generally 50 percent longer than English copy, we won’t do a direct translation. Instead, we’ll capture the essence of what you’re conveying so it fits within the confines of your package design.