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RE:WORDED
This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

3 keys to writing a better white paper.

A graphic that says white paperWriting a white paper?  It should be educational,  comprehensive and formal, right?  We agree with the first two, but we’re vehemently against the third.

This isn’t to say that when you’re writing a white paper, you should be writing in slang or that the material shouldn’t be presented in a well-organized, easy-to-follow-fashion. But if you want someone to actually read your white paper, you should keep in mind that your reader is a person. And a person, no matter how conservative they are, doesn’t want to read something that puts them to sleep.

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6 elements of a winning pitch deck

As entrepreneurs, we’re big fans of Dragon’s Den, Shark Tank, The Pitch and every other showcased opportunity for dreamers to present their ideas to people with money. And while we get to see their spiels, we never get to see the pitch decks. And it’s too bad because without a good pitch deck, they’re not getting any money.

We think it would be interesting for all budding entrepreneurs to see how others articulate their thoughts. What works? What doesn’t?

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The Importance of Quality French Canadian Translation

As Canadians, we’ll always remember the 2018 Winter Olympics as a record-breaking performance. But we’ll also remember the PyeongChang games as a reminder of how important it is that French Canadian translation is respected.

During the second week of the games, officials from Hockey Canada allegedly requested that the public address announcer stop using the French Canadian pronunciation of the francophone players’ names because it was confusing to the audience.

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Language Legends

As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend their industries and whose words are quoted, remembered and revered.

Rick Jeanneret —The Bellow of Buffalo

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Five of the best speeches ever recorded

Most of our copywriting, copyediting, proofreading and translation work is for content that’s meant to be read. Once in a while, we get the chance to work on speeches and it’s such a treat. It’s one thing to see your words on the page. It’s another thing entirely to hear them spoken and watch a crowd react to them. It’s one of the great rushes in our business actually.

So while some people take breaks from the day watching cat videos or setting their fantasy sports team roster (okay, we do those things too), we like to watch history’s great speeches and pick up a tip or two for the next time an oratorical assignment gets thrown our way.

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Looking for a copyeditor? This is what to look for.

Meme: the strongest drive isn't sex or money. It's one person's need to change another's copyErnest Hemingway famously said that the first draft of anything is shit. And he was right. This is because your first pass is rife with personal biases: what you’d understand, find interesting or deem relevant. Even the way you present your argument is one-sided (even if it’s not), because it’s coming from one person: you.

Part of a copyeditor’s training is to see past those biases to what you’re trying to convey or elicit, and help you bring it out clearly.

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Clever copywriter or too clever by half?

Philosoraptor memeWe used the phrase “too clever by half” the other day in a presentation. It’s one of our favourites.

The wiktionary defines it as “shrewd but flawed by overthinking or excessive complexity, with a resulting tendency to be unreliable or unsuccessful.” It’s often what happens when a copywriter writes for themselves and not for the client.

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Hello, I’m Memorable: 4 Keys to Naming a Business or Product

Amazing company names and their logosLet’s talk about what seems like the easiest thing in the world to do, but the hardest thing to do really well: give something a name.

Have you listened to parents recount the way they came to their kids’ names? You’ll get the odd “we just knew we had to name her Gertrude” or “we both said Skye at the same time” or “my dad’s name was William so it was a no-brainer.”

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If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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    And it's off!

    Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.