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RE:WORDED
This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

Fun with Translation — Google Style

Translation is a super-growth industry. Data from the US Department of Labour shows a 100 percent increase in the number of people employed in the translation industry over the past seven years, and 24 percent more translation companies.

And wherever you find growth, you inevitably find Google in the middle of it. Last week on a conference call, Google CEO Sundar Pichai said that Google Translatetranslates a staggering 143 billion words every day — for free.

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Don’t trust an AI copywriter

Last month, Chinese mega-publisher Alibaba unveiled their own virtual copywriter. It’s a computer program that they claim can generate 20,000 words of copy per second. Their promise to advertisers is that having an AI copywriter in their back pocket will save them time and, more importantly, save them a ton of money because they won’t have to pay a real person to write their sales copy for them.

We call hogwash, and here’s why:

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The Power of A Value Prop

Most business owners can clearly describe what their company does. But how many can clearly describe what they do for their customers? These are two very different statements, and the latter is far more valuable than the former — and in marketing circles, that statement is called a “value prop,” which in plain English translates to “what’s in it for me?”

The purpose of a value prop.

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Half of copywriting is knowing when to stop writing

Young scribes new to copywriting have a tendency to overwrite. And they do it for different reasons. Some want to show off their vocabularies. Others want to be super-diligent in their explanations. A few draw their writing inspiration from the verbose masters of English literature like Charles Dickens who, while we love the guy, was most likely allergic to short sentences.

But here’s the thing about copywriting that separates it from every other form of writing out there: no one wants to read it.

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Language Legends — Cicero

As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend their industries and whose words are quoted, remembered and revered. Today, we’re looking at Cicero.

Cicero —The Original Public Speaker

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    And it's off!

    Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.