Do you give great client feedback? Here’s how you know.

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RE:WORDED
This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

Do you give great client feedback? Here’s how you know.

An illustration of someone giving feedback to someone elseWe build revision cycles into our copywriting quotes because we expect client feedback. We like to think we provide our clients with the best ways to phrase their messages, but they’re certainly not the only ways. And because our clients (a) know better than we do what they want and (b) know their business better than we do until we’ve been working with them long enough, their feedback is tremendously valuable and almost always makes the work better.

Notice how we said almost always.

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The Copywriter’s Curse

Stressed out copywriter
As copywriters, we immerse ourselves in our clients’ businesses. We get to know everything about them because it’s our job to essentially become them. We assume their voice, their tone and manner, and their personality. Their aspirations become our aspirations. Their promises become our promises. And their customers become our customers.

We essentially lose ourselves in them. It’s part of the job, and it’s a fun part of the job.

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If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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