Speechwriting tips from a speechwriting expert

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RE:WORDED
This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

Speechwriting tips from a speechwriting expert

We write our fair share of speeches, but Rick Kotick, Head of Competitive Intelligence, RBC Global Asset Management, writes more. He speaks at least twice a month to investment advisors and mutual fund wholesalers across the RBC network, MBA students at York University’s Schulich School of Business and members of the Junior Achievers of Central Ontario. And he’s a Toastmaster. He sat down to talk to us about his process, managing stage fright and how he overcomes what he thinks is the hardest part of speech writing.

Re:word (RW): Thanks for taking the time to chat with us.

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A word is worth an infinite number of pictures

What’s more powerful, a word or an image? It’s a hotly debated topic in creative circles and cases have been made for both. Here’s our case for words:

When you read a word, your mind pictures the subject. Take “horse,” for example. Are you picturing a white horse or a black horse or a brown horse? Is it a stallion? A mare? A Clydesdale pulling a Budweiser stagecoach? Is it a racehorse? And if so, is it a thoroughbred (jockey on top) or a standardbred (jockey in a chariot behind)? Or maybe you picture horse the basketball game or horse the slang for heroin?

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The Suzanne way

We get back to people promptly. We even allude to it as part of our email signature, which looks like this:

Re:word Communications
Choose your words wisely™
416-800-9257 • 1-855-800-9257
Visit the new yoursitebyfusion.com/reword2019. It’s a fun read.
If you don’t think this email is for you, please let us know. We hate to keep clients waiting.

It seems like a no -brainer, but yet we get so many people thanking us for a quick callback as if they’re not used to it. It strikes us as odd that more companies don’t follow the first rule of customer service:

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Write on

Even professional writers get stuck from time to time. It happens. And when it does, it’s positively terrifying.

Imagine, if you will, a terrible, horrible bully staring you in the face, mocking your every move. He blocks every path you can think of to get around him. And just when you think you have the way, he pulls you by the back of the shirt and drags you down.

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