What we look for in a copywriter

416-800-9257 • toll free: 1-855-800-9257info@reword.ca
RE:WORDED
This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

The best answer ever

We just started working with a client who has offices in Bogota and Athens. In our initial interview, for our own curiousity, we asked him why he chose those two cities. His response: “salsa and island-hopping.” It made us so happy.

Our dream’s a bit different. Eventually, we want to buy a boat and run the business from wherever we are. Right now, we’re toying with “Capital Sea” and “Write Full Rudder” as names. But we’re open to suggestions if you have any.

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The comeback

ClownBilly’s grandfather took him to the circus when he was eleven years old. When they got in under the big top, Billy’s eyes lit up. The sounds. The colours. The energy. He could hardly contain himself. But then his grandfather showed him the tickets. Front row! Heaven.

They sat. The lights went down. And out came the clowns. The crowd erupted, but no one cheered more than Billy. So much so that the head clown took notice. He walked over to Billy. The music went down. The spotlight flipped on and shone down on Billy. The clown pulled a fuzzy microphone from his over-sized coat, put it to his mouth and cleared his throat.

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“I concur. Message is authentic.”

If you smiled when you read the headline, then you’ve seen the most well-written action movie in the history of action movies: Crimson Tide. The movie takes place almost exclusively in the belly of a nuclear submarine where Captain Ramsay (Gene Hackman) and Lt. Commander Hunter (Denzel Washington) represent opposing sides of a debate with no clear right and wrong. To say anything else would spoil it, but here’s what we can tell you:

The script is rivetingDuring filming, director Tony Scott felt the script lacked intelligence and sophistication, given the level of talent he was working with. So they brought in a young writer to punch it up, a writer they heard had a gift for dialogue. That writer: Quentin Tarantino.

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The Dan Files

January 2003 was a really tough time for me.

The previous June, I was let go from my first ad agency job. “No problem, I thought. I’m talented. I’ll get another job in no time.

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How Can We Help You?

If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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And it's off!

Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.