Our new website launched last week
It only took 30 months to write. Seriously. In all fairness, it’s 18,259 words — but in all fairness, that’s 1.198 words per hour. Shameful.
But the reality is that writing about yourself is hard. You’re too close to what you sell. You can’t separate what you’ve learned from what you instinctively know, which is tough because you have to stay firmly with the latter or you’ll lose your audience.
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