The Importance of Following a Style Guide
If you’re involved in any sort of business, you’re bound to create written material that will in some way, shape or form communicate what you’re doing with the rest of the world. To ensure your quality of writing is consistent (especially if you’re dealing with multiple writers and contributors), you need to develop and follow a style guide. If all contributing parties follow the same guide, you avoid sloppiness and irregularity. And no one needs that to distract from the main message you’re trying to convey. With the amount of discrepancies and exceptions within the English language, we need to select the ones that make the most sense to us. And then stick to them.
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