Occasionally mixing up the odd words that happen to sound similar is understandable. If you do a lot of writing, it may even be expected. However, this your and you’re confusion has reached epidemic proportions and it must be stopped.
They do sound almost the same when spoken, but their meanings are not the same at all, so when they are used incorrectly in writing the meaning of the sentence is thrown way out of whack. Luckily, there’s an easy way to fix it that you can use every time you encounter this issue.
Are you ready? (more…)
It’s easy to think of “fact checking” as an activity reserved for term papers, essays and other writing that require historical accuracy. However, the need for correct factual information in writing extends far beyond the classroom.
No matter what type of writing you do, if you make claims, include statistics or relay stories, it is imperative that your facts are correct. And not the “your life may be in danger” kind of imperative, but imperative to your reputation as a writer. (more…)
Sometimes, to make your ideas flow from one to the next or to hammer home a point, you use a common phrase to get the job done. We all do it from time to time, but there is a problem. It seems that many of us heard these phrases incorrectly and then adopted the incorrect version as law, then spread them around society, continuing to this very day.
Speaking these phrases incorrectly is one thing, because they often sound similar to the correct way, but if you write them they will be there for everyone to see forever! (more…)
Opinions may vary about precisely how long you have to make an impression on a potential reader once they have seen your headline, but most seem to agree it’s less than five seconds. Most also agree that if your headline doesn’t pique curiosity, stir some emotion or promise a benefit, the headline will be the only thing the reader sees.
However you choose to look at it, the headline is critical to whatever you are writing, and if you don’t create a good one, everything else you’ve written is just a bunch of letters.
Here are three headline-writing tips that will help you draw the reader into the copy and continue reading. (more…)