7 Business Writing Blunders that Will Make You Look Foolish

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How Google Translate Can Make a Laughing Stock of Your Business

translation-google-translateMost business owners and operators who require language translation to keep their companies running have likely heard of Google Translate. For those who haven’t, it is a completely free translation service that Google provides that has the ability to translate single words, complete sentences and even web pages between any of the 64 languages the program currently supports. 

Sounds great, doesn’t it? 

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What Is Persuasive Copy?

persuasive-copyThe simple (and lazy) way to answer this question is to say persuasive copy is copy or content that is designed to persuade people to do things. And while that is completely true, the real meaning goes a lot deeper than a single sentence.

Persuasive copy is used every day online, in direct-mail packages, magazine and newspaper ads or even in a love letter from some fellow trying to win a young lady’s heart. 

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