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Does the “I Before E Except After C” Rule Work In Every Situation?

ibeforeeHere’s a classic grammar rule that we’ve all heard a time or two. In fact, if you went to any school from kindergarten through grade 8, you’ve probably heard it hundreds of times.

“I before E, except after C” was a great way to help with those tricky English spellings that had us scratching our heads every day. With the rule in place, we could write a paper or a story, then go back and fix any words where the rule applied.

It’s a nice little rule, but does it really work in every situation? You’ll be shocked and dismayed at the answer! (more…)

Lead vs. Lead vs. Led….I’m Seeing This One Way Too Often Lately!

lead-led-leadIf you’ve been following the Re:word blog posts each month you know that we try to include at least one “vs.” themed post (if you haven’t, go back and read them because they’re pretty enlightening).

This month, we’re going to toss three words into the ring. I’ve been seeing a lot of confusion with these ones lately, so this must be a good time to straighten it out. Keep reading to get a handle on lead, lead and led(more…)

Personality Traits of Highly Effective Copy Editors

effective-copy-editorHere at Re:word Communications, we’re under the impression that we have some of the most effective copy editors in the industry. Whether it’s a white paper, a term paper, a website or a training manual, our editors have established quite the reputation for taking unpolished groups of words and sentences and getting them ready for the world to see.

So, with that in mind, we thought we’d create a post about the various personality traits our editors have, and those we think are important for all highly effective copy editors.  (more…)

Tips for Making Your Writing “Engaging”

writing-engagingWhether you are a professional writer, a student or a small business owner who prefers to tackle your own blogging and web content, you’ve probably read about the importance of making your writing “engaging” to your intended audience. Here are some tips to help you out:

What It Means

Let’s start by saying the word “engaging,” as we use it here, means to attract the interest of your target audience and keep it until you’ve gotten your message across or persuaded the appropriate action. An engaged audience is an interested audience, and in order to keep an audience interested, you must know the who you are writing to.  (more…)